A business relationship is not just about exchanging e-mails, contracts and Excel tables, and that’s why the corporate gift takes on an important meaning. Yes, we are talking about those gifts that are made for parties and important events that involve the company, such as the foundation anniversaries.
The task of thecorporate tribute in these cases is to communicate particular attention to thecustomers and collaborators, who are made participants in a festive, joyful and convivial atmosphere.
The gift as a promotional tool
A gift is not just a way to engage customers and make them participate in a particular event: the gift is also an important tool for promotion. Maybe, you know that there is a very specific name for this kind of promotion, or the A.T.O., an acronym that stands for advertising through the object. This form of business promotion is proving successful because it is able to communicate significant values and emotions both for the brand and for the customer. It is a strategy designed to best represent a company during special occasions, which attract the gaze of a large number of people.
It is clear, therefore, that if you choose attractive gifts, your reality will benefit both in terms of brand identity and brand reputation, which in turn leadto a healthy, lasting and trust-based loyalty. Do you understand why a corporate gift chosen on a random basis can never be effective?
The corporate gift is a tribute of an experience that goes far beyond the object itself. It must provoke a positive reaction and make your company well known. As a first step, think about what emotions you want to arouse!
There are many gifts that can be appropriate, depending on the type of thecustomer, but certainly with a custom-made watches you will surely succeed. Traditionally, the watch is an elegant gift that communicates precision and seriousness. Therefore, your logo will be linked to a worn object, able to communicate satisfaction from the customer to whom you have donated it, and which will automatically make your brand more popular and successful.
Feel free to choose the model, the type, the colors according to the customers, et voilà, you will have implemented a marketing action that aims at multiple purposes: customer loyalty and promotion of your brand!