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What Makes Shoppers Buy?

Building up brand loyalty is not a mysterious venture for some companies. Sure, there are literally hundreds of products similar to those of some companies or stores vying for the consumer’s attention, but what always makes them come back? One practice to building up brand loyalty is through offering incentives to buy or rewards for buying products or for shopping in particular stores. 

A lot of companies might refer to this as sweepstakes management, offering incentives and rewards to the consumer in the hopes of gaining brand loyalty. Sweepstakes are not only beneficial for consumer loyalty, it seems that a lot of nonprofit organizations utilize sweepstakes methods. Sweepstakes are used to sell countless items and services.

Sweepstakes are utilized to draw attention to merchandise and shopping items. There is a strict no purchase necessary law associated with sweepstakes, so they are only used as an incentive to buy or as a reward for purchase. In many instances, sweepstakes prizes are given out randomly and are based on luck and not skill.

For these many different reasons, sweepstakes are utilized by marketing companies. However, there are some marketing companies that establish brand recognition through sweepstakes and then continue with the sweepstakes but add their own expertise to the mix to give the consumer a better purchasing or shopping experience. Sweepstakes are also used in marketing to gain valuable consumer information for their clients or prospective clients. It seems that some sweepstakes opportunities that promote a huge prize get more people who join. It doesn’t seem to matter about the odds of winning ratio. It appears to be more of a hope against hope kind of thing. 

The basics of marketing are to answer four fundamental questions: What is the product? What is the cost of the product? Who are the consumers who will buy the products? Where can the products be bought? 

Marketing companies, then, are intermediaries between a particular company and its customers. They pretty much find out what the customer wants and relays it to the company which in turn designs a product and pricing that fits the customer’s specifications. So, knowing what the customer wants is quintessential. A customer who sees a product on a shelf that is to their liking and their pricing requirements is most likely to put it in their cart for purchase. 

Marketing companies do a lot of research and in-depth analyses to determine customer needs and preferences. One thing marketing companies do is they offer surveys that ask a myriad of questions about consumer preferences, likes, and dislikes, etc. They engage consumers in product testing, they ask for insights about the different products, they engage consumers in focus groups where they discuss the different products and the aspects of them, product ideas are tested and validated, 
and so on. 

These are the vehicles that marketers utilize in their endeavor to get the brand recognition and customer brand loyalty that so many businesses require nowadays. For a very long time, then, not very much has been left to chance in the business world.